Let’s face it, pets are assholes. But no matter how much they get under your skin, you’re still gonna spoil them.

Let’s face it, pets are assholes. But no matter how much they get under your skin, you’re still gonna spoil them.

 

***JUDGE’S CHOICE: 2021 Atlanta ADDYs***

***BRONZE: 2021 Atlanta ADDYs - Integrated Campaign***

***BRONZE: 2021 Atlanta ADDYs - TV Campaign***

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Digital Banner

 
 

Direct Mail

TikTok

 

We’ll partner with comedy influencers, who will make “If I acted like my pet” skits, and ask followers to post their take on the #chewychallenge.

 
 
 

Social Listening

 

We’ll monitor social media for posts where pets are being assholes, and remind the owner that they still love their little fur-brat.

 
 
 

CW: Liam Berg