Smart phones have successfully trapped our attention, stealing it away from the world and people around us.
We’re on a mission to call out the issue and help people fight it. And by conducting our PSA on social media, we’re guaranteed to reach our target— catching them in the very act that we’re warning them against.
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TikTok
Chewy will partner with comedy influencers, who will make “If I acted like my pet” skits, and ask followers to post their take on the #chewychallenge.
Social Listening
Chewy will monitor social media for posts where pets are being assholes, and remind the owner that they still love their little fur-brat.
