In a sea of flashy, logo-laden, “loud” brands, Gap stands largely alone in providing essential clothing that lets the wearer speak for themselves. Forget flash, Gap brings us back to basics.
YouTube Pre-Roll :15
Digital Banner
Direct Mail
TikTok
Chewy will partner with comedy influencers, who will make “If I acted like my pet” skits, and ask followers to post their take on the #chewychallenge.
Social Listening
Chewy will monitor social media for posts where pets are being assholes, and remind the owner that they still love their little fur-brat.
